orangutans

LAUNCHING #ORANGUTANFREEDOM CAMPAIGN

Bogor, October 1st 2017: Borneo Orangutan Survival (BOS) Foundation has teamed up with its worldwide partners to launch a free competition to raise awareness for #Orangutanfreedom.

Designed to highlight the importance of this year’s goal to reintroduce 100 orangutans to safe natural forest, and release 100 onto pre-release islands to complete their forest training before reintroduction, BOS Foundation together with its global partners today launched a campaign orangutanfreedom.org, which offers the opportunity to win the trip of a lifetime.

The campaign website invites people around the globe the chance of winning an amazing prize of witnessing the release of an orangutan. «The lucky winner and a companion will take a trip to Borneo and connect with this unique species in a new way – by witnessing orangutan freedom first-hand», said Dr. Jamartin Sihite, CEO of BOS Foundation.

A featured website divides this year’s freedom approach into three key focal areas – Threats, Solution and Freedom. Visitors can learn more about the main threats orangutans face, gain insights on the organisation and its efforts, and learn how to become part of the freedom solution. The campaign also aims to actively engage audiences to understand the link between giving orangutans back their freedom and the survival of this iconic species. «Everybody can join by using and exploring the hashtag #Orangutanfreedom. The more people who join our movement, the wider we can spread awareness on the critical need to protect these unique beings in the wild», said Jacqueline L. Sunderland-Groves, Deputy CEO of BOS Foundation.

To enter the competition is quick and easy. Eligible contestants can register online by filling in the entry form. The competition ends on 11:59 p.m. UTC/GMT plus 7 hours on October 31, 2017. The winner will be picked randomly and announced at the beginning of November 2017.

The #Orangutanfreedom Press Kit provides you with instant access to photos and one campaign teaser. To learn more about the campaign, please contact Paulina Laurensia Ela,  a non-profit Indonesian organization dedicated to the conservation of Bornean orangutans and their natural habitat, working together with local communities, the Ministry of Environment and Forestry of the Republic of Indonesia, and international partner organizations.

BOS Foundation currently cares for more than 600 orangutans in two rehabilitation centres, with support from 440 highly dedicated staff and experts in the fields of primatology, biodiversity, ecology, forest rehabilitation, agroforestry, community empowerment, communications, education, and orangutan welfare.

 

ABOUT THE YEAR OF FREEDOM

BOS Foundation has declared 2017 as the «Year of Freedom, with the immediate aim to give back freedom to 200 orangutans under their direct care. These are orangutans which are either ready for reintroduction to natural habitat; ready for release to pre-release islands; or working through the rehabilitation process. The challenges BOS Foundation faced in the past, including securing safe and suitable release forests and pre-release islands have been overcome.

For further information, please visit www.orangutan.or.id.

 

 

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